Diedrich Coffee

Consumer/Retail

In 2009, Liolios Group was retained to help Diedrich Coffee, Inc. (NASDAQ: DDRX) re-define its strategic messaging and raise its profile among investors and the financial community. DDRX is a premier roaster and wholesaler of 30+ varietals of coffee, mostly in partnership with Keurig's patented single-serve K-Cups®. At the time of our engagement, DDRX had a market capitalization of $50 million and institutional ownership of only 10%.

Liolios Group provided a comprehensive investor relations and corporate communications program for DDRX as its market valuation grew to $300 million and institutional base grew to over 70%. During this time, Diedrich also emerged as the second largest producer of K-Cups with some of the most successful SKUs on the market.

The engagement culminated in a bidding war between Peet's Coffee & Tea, Inc. (NASDAQ: PEET) and Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR). In late 2009, GMCR made the superior bid at $35 per share ($285 million Enterprise Value). This highly successful IR campaign generated a more than 500% appreciation in both market capitalization and institutional ownership.

In addition, Liolios Group has assisted DDRX through management transitions, business divestitures and numerous other special situations. For more information go to: www.diedrich.com.